Ying’s Blog

The excitement was so contagious as I was listening to all the changes my dear friend Anki is making in her career path.

Anki has provided her leadership in many organizations including her very early HR director assignment with Apple Sweden, and her most recent one as HR director at one of the largest insurance companies in the Europe (Trygg-Hansa). It was a highly challenging leadership assignment of transforming an old and conservative establishment into a modern one. In my impression, Anki is always calm and elegantly presented. The glitters in her eyes give away her fondness for next level of challenges. She recently decided to leave her latest executive role and pursue her next adventure! Much to my delight, we’ll soon see another outstanding woman entrepreneur among us. I’ll keep it secret as for what her business will be about, but stay tuned!

For many of us, boredom is not an option. Anki and I very much share this philosophy.

It was a delicious excitement when I learned later, the display has drawn much attention from the people. It’s great to chat with the boutiques staff. They have their fingers on the customers pules. It’s amazing.

Telia is the biggest mobile phone operator in Sweden. I have been following this company very closely since moving to this country. My impression in the first few years was a company with conservative and boring image. I thought 3 was a more upto date player.

Starting from late 2007 and early 2008, I saw a transformation was happening in Telia. Now, its transformation has made a positive impact in many women’s perception. Some of my girl friends and LA YIN panelists recently commented on how refreshing the Telia stores have become. I spoke to a number of people working in Telia stores as well as other parts of the organization, many expressed the excitement about the new Telia and their more interesting jobs. It is also acknowledged that much more has to be done and will be done to make the offerings more relevant and exciting for women customers. I think what’s happening is great.

I’m very pleased that our LA YIN products are now available at Telia’s two butiks in Stockholm: the flagship store at Kungsgatan and the relatively new store in a historical building on Norrlandsg. 2.