Ying’s Blog

Stockholm is a place where one finds trends in the air, on the streets…. Among many fashion, design parties, there is the annual Stockholm Trend Gala organized by wonderfully stylish and well connected Maria Forssén who is also on the LA YIN panel.

The lucky few, who came to the registration in time to receive our LA YIN computer bags, seemed to be delighted by the nice surprise. I was very pleased to see the enthusiasm!

We are proud to be among the sponsors for this wonderful event.

I’m fond of gorgeous embroideries! Aren’t you?

We have another addition to the YIN Trendy line: an embroidery computer sleeve with beautiful dragonflies.

These notebook sleeves are available now at the webshop: http://store.la-yin.com, Apple stores in Northern China and soon at other stores in Europe including Telia boutiques in Sweden.

Our favorite designer Charlotte Hansson tries out the YIN Chic leather computer bag.
The red gives a perfect accent to the typical Swedish setting - understated fashion.

It has been months since I was first told that the stylish hand bags for women should be functional for women who nowadays carry their personal computers or MacBooks around. I certainly shared same longing for a stylish functional handbag so I can put my MacBook Air and iPhone and so on so forth in the right places.

After much creative and tedious work by designers and leather crafts-women and so on so forth, I’m pleased to present to you - the first YIN CHIC genuine leather computer bag.

We especially designed this chic, stylish and functional computer bag for modern women with a free mind and a fine taste.

The bag is made of the finest cow leather (top grain leather that is corrected such that the imperfections of the raw skin were sanded out) and canvas fabrics. The inner compartments are designed to hold what a busy woman will bring for her daily work, business travels or meetings: a netbook or a notebook upto 15-inch, mobile phone with its accessories, keys, wallets, make up kit, documents and etc etc.

With both handles and a shoulder strap, the bag can be carried either on the shoulder or with hands.

The notebook compartment inside the bag has a layer of cushion so as to protect computers against shocks.

They are available for order now.

It has been a great pleasure working with various Telia stores, in particular the flagship store. I enjoy very much going there and getting first hand customers’ feedback. A couple of days ago, I dropped by the store again and took a photo of a wall full of colorful LA YIN computer bags, along with LA YIN USB flash drives. Those are beautiful and functional bags.

I’m pretty happy that we launched LA YIN in June 08 and now our products are on the wall of the Swedish largest telecom stores.

We’ll make sure to keep this wall alive and keep the No Pink Phone movement alive!!

I’m very pleased to announce that we have just released more colorful and stylish computer bags to the market: the YIN Trendy part II. These bags use 8mm memory foam as cushion. One may not know that memory foam was first developed by NASA in the 60’s. The original purpose was to use them as cushion in the space shuttles. They provide extra protection if compared to typical foam. It’s so cool that we now embed them into our high-tech fashion products.

I’m fascinated by the materials. Everyday, I’ve go new discoveries from designers, material experts or people work in the factories.

The below picture showed the sleeve in embroidery of flowers. We’ll have more embroidery designs.

I remember my mother first taught me how to embroider when I was seven. I always appreciate the fine embroideries.

Life is beautiful and life is too short not to make things beautiful!! As much as I can from my busy schedules, I dress up my little girl (lucky me, I’ve got a girl to dress up, haha!) with care according to occasions. And I dress up my favorite technology pieces, naturally my computer! Many computer sleeves for career women out there are rather too serious, others are rather cheap looking, in particular those for mini computers. It’s just a pity that one buys a stylish mini PC but without a matching bag.

Why don’t we throw some colors and some good fashion into the bags. Apparently many customers to our partner stores are asking the same thing. Now, in our store, you can find stylish bags for mini computers. They are also very practical - in memory foam material and with good protection to shock. Chanel once said ‘fashion has to be comfortable’. Similarly I believe fashion for technology has to be practical.

I call our beautiful computer bags:

Prêt-à-porter for computers

Fashion mini pc bags

It was a delicious excitement when I learned later, the display has drawn much attention from the people. It’s great to chat with the boutiques staff. They have their fingers on the customers pules. It’s amazing.

Telia is the biggest mobile phone operator in Sweden. I have been following this company very closely since moving to this country. My impression in the first few years was a company with conservative and boring image. I thought 3 was a more upto date player.

Starting from late 2007 and early 2008, I saw a transformation was happening in Telia. Now, its transformation has made a positive impact in many women’s perception. Some of my girl friends and LA YIN panelists recently commented on how refreshing the Telia stores have become. I spoke to a number of people working in Telia stores as well as other parts of the organization, many expressed the excitement about the new Telia and their more interesting jobs. It is also acknowledged that much more has to be done and will be done to make the offerings more relevant and exciting for women customers. I think what’s happening is great.

I’m very pleased that our LA YIN products are now available at Telia’s two butiks in Stockholm: the flagship store at Kungsgatan and the relatively new store in a historical building on Norrlandsg. 2.

I love the expression YIN CHIC! I’m truly flattered that ‘Yin Chic: Cool USB flash drives for women!’ appeared in ‘Grade A Entrepreneurs‘ blog by Marylene Delbourg-Delphis, a true grade A entrepreneur and business leader!

Mind you, we might do a YIN CHIC collection soon!