Ying’s Blog

Telia is the biggest mobile phone operator in Sweden. I have been following this company very closely since moving to this country. My impression in the first few years was a company with conservative and boring image. I thought 3 was a more upto date player.

Starting from late 2007 and early 2008, I saw a transformation was happening in Telia. Now, its transformation has made a positive impact in many women’s perception. Some of my girl friends and LA YIN panelists recently commented on how refreshing the Telia stores have become. I spoke to a number of people working in Telia stores as well as other parts of the organization, many expressed the excitement about the new Telia and their more interesting jobs. It is also acknowledged that much more has to be done and will be done to make the offerings more relevant and exciting for women customers. I think what’s happening is great.

I’m very pleased that our LA YIN products are now available at Telia’s two butiks in Stockholm: the flagship store at Kungsgatan and the relatively new store in a historical building on Norrlandsg. 2.

I was pleased to discover that women and technology has been a much discussed topic in Canada when I was contacted by Canadian’s CBC radion program Spark.

Last Monday I had a good chat with Nora who hosts the program. I mentioned one of the problems I and many of my girl friends have with mobile phones: we often miss calls because we can’t fish phones out of our handbags in time. In order to make the phones fit better into the pockets of men’s suits or so, the phone size has been reduced again and again. But one of the common problems we have has never been taken seriously.

Many may not know that Canada is my second home country. It feels extra warmth talking to my compatriots!