Ying’s Blog

The Telia’s new show case boutique had its grand opening yesterday the 25th. The store is very tastefully presented. Our colorful & stylish bags give a fine balance to the wood/nature theme of the deco. The store is located at Ringvägen, Södermalm, Stockholm

I can’t help of noticing that most are women who serve customers in this shop. This is great! It is very encouraging to see telecom stores are becoming more women friendly.

The collection will be available later in other Telia shop across Sweden.

I’m very pleased to announce that we have just released more colorful and stylish computer bags to the market: the YIN Trendy part II. These bags use 8mm memory foam as cushion. One may not know that memory foam was first developed by NASA in the 60’s. The original purpose was to use them as cushion in the space shuttles. They provide extra protection if compared to typical foam. It’s so cool that we now embed them into our high-tech fashion products.

I’m fascinated by the materials. Everyday, I’ve go new discoveries from designers, material experts or people work in the factories.

The below picture showed the sleeve in embroidery of flowers. We’ll have more embroidery designs.

I remember my mother first taught me how to embroider when I was seven. I always appreciate the fine embroideries.