GIGAOM: Painting Your Mediocre Gear Pink Doesn’t Mean Women Will Buy It
Friday, July 17th, 2009I completely agree with the blog by Stacey Higginbotham .
Archive for July, 2009
What is No Pink Phone Movement?
Friday, July 10th, 2009It is not the color Pink that we are against. It is the genuine women high tech experiences that we strive towards. By genuine women high tech experiences, we mean every aspects of a high tech product and service, including look and feel, functions, communication, sales of a product among others. Should there be a pink phone, it should have a pink soul, not just a cover up.
LA YIN and No Pink Phone movement have gone to China!
Friday, July 10th, 2009LA YIN and the No Pink Phone movement have gone to China. The SECRETS INSIDE collection and the latest YIN Trendy computer bag collection have emerged on the Apple premium resellers´ (APR) (DragonStar, China) shelves in Beijing and eight other major cities in China. The collections have gained a very positive reception from the consumers and enthusiastic store staff. LA YIN Panel has been expanded with young and modern Chinese women in Beijing, Shanghai, and other big cities.
No Pink Phone movement in China is clearly advanced. Many of the APR DragonStar stores are run by well educated and ambitious young women. Store staff has an good gender balance that serves equally well men and women customers. See picture here, a young woman store manager wearing a LA YIN Gabrielle pendant.
