Ying’s Blog

Our favorite designer Charlotte Hansson tries out the YIN Chic leather computer bag.
The red gives a perfect accent to the typical Swedish setting - understated fashion.

It has been months since I was first told that the stylish hand bags for women should be functional for women who nowadays carry their personal computers or MacBooks around. I certainly shared same longing for a stylish functional handbag so I can put my MacBook Air and iPhone and so on so forth in the right places.

After much creative and tedious work by designers and leather crafts-women and so on so forth, I’m pleased to present to you - the first YIN CHIC genuine leather computer bag.

We especially designed this chic, stylish and functional computer bag for modern women with a free mind and a fine taste.

The bag is made of the finest cow leather (top grain leather that is corrected such that the imperfections of the raw skin were sanded out) and canvas fabrics. The inner compartments are designed to hold what a busy woman will bring for her daily work, business travels or meetings: a netbook or a notebook upto 15-inch, mobile phone with its accessories, keys, wallets, make up kit, documents and etc etc.

With both handles and a shoulder strap, the bag can be carried either on the shoulder or with hands.

The notebook compartment inside the bag has a layer of cushion so as to protect computers against shocks.

They are available for order now.

It has been a great pleasure working with various Telia stores, in particular the flagship store. I enjoy very much going there and getting first hand customers’ feedback. A couple of days ago, I dropped by the store again and took a photo of a wall full of colorful LA YIN computer bags, along with LA YIN USB flash drives. Those are beautiful and functional bags.

I’m pretty happy that we launched LA YIN in June 08 and now our products are on the wall of the Swedish largest telecom stores.

We’ll make sure to keep this wall alive and keep the No Pink Phone movement alive!!

I know my blog has been sleeping for a while. I’ve got plenty things to write about it. My frustration is to find a calm moment and to write something proper! Being an entrepreneur of a start-up company is to be every role in the company.

Yesterday, my daughter asked me what I wish from Santa, I replied without hesitation: time, more time, 48 hours a day!